Available for projects

One person.
Both sides.

I'm a full stack developer who also designs — and always have been. That rare loop closes faster, costs less, and produces better work. Now with AI, it operates at a scale that simply wasn't possible before.

B.S. & M.S. Information Science
Syracuse University
Est. 1997
25+
Years in practice
2×
Design & development
0×
Handoffs needed
AI+
Multiplied by intelligence

Both sides of
every project.

Most creative professionals pick a lane — they're either a designer who dabbles in code, or a developer who defers to design. I've never operated that way. From the beginning, I did both: conceiving the visual experience in Photoshop and Illustrator, then hand-coding that design into a functioning website from scratch. No handoff. No translation loss. No "that's not what I meant."

That discipline — owning the full creative and technical arc of a project — is what defines my work. I understand proportion, typography, and visual hierarchy the same way I understand state management, API architecture, and database design. These aren't separate skills. In my hands, they're a single, unified process.

Today, that process has been supercharged. AI agents and intelligent tooling have removed the friction from every phase of production. What once required a full team — concepting, designing, developing, iterating, shipping — I can now orchestrate with a precision and speed that simply didn't exist before. The hybrid practitioner has become something new: a one-person studio with enterprise-level output.

M.S. Information Science
Syracuse University · School of Information Studies
B.S. Information Science
Syracuse University · School of Information Studies
Career Origin
Internet-era startups · Publishing houses · Advertising agencies — designing in Photoshop & Illustrator, then hand-coding every pixel since the late 1990s.
The superpower

Design fluency + engineering depth + AI command = a creative force that doesn't wait, doesn't translate, and doesn't compromise.

∞

Services

01
Custom Web Development

Websites built from the ground up — no templates, no shortcuts. Every line of HTML, CSS, and JavaScript crafted with intention for performance, accessibility, and longevity.

02
Full Stack Engineering

End-to-end application development using React, Next.js, PHP, and modern API architecture. I connect the front door to the back-end so everything works as one coherent system.

03
Platform Customization

Deep customization of WordPress, Shopify, and Squarespace beyond what themes allow — custom plugins, theme development, API integrations, and bespoke functionality.

04
AI Systems & Automation

Intelligent workflows, AI-integrated pipelines, and custom tools that put machine intelligence to work for your business — built to run, scale, and sell.

05
Creative Direction & UI

The hybrid advantage: I bring a designer's eye to every technical decision. Interfaces that don't just function beautifully — they feel inevitable.

06
Strategy & Consultation

Not sure what you actually need? Let's map it. I help businesses make smart decisions about their digital infrastructure, tech stack, and AI readiness.

No handoffs. No gaps.
Just momentum.

Most projects stall in the space between disciplines — between the designer's vision and the developer's interpretation. I eliminate that space entirely. One brain, both sides, start to finish.

01 · Conceive
Vision & strategy

Brief, discovery, information architecture, and creative direction — all informed by technical reality from day one.

02 · Design
Visual craft

UI, layout, typography, and brand expression. Stills, motion, video — no creative team dependency, no waiting on assets.

03 · Build
Engineering

Front to back — custom code, platform integration, APIs, infrastructure. The design becomes the product, exactly as intended.

04 · Amplify
AI & automation

AI agents, intelligent workflows, and automated systems layer on top — turning a finished product into a scalable, self-improving machine.

Design × Dev × AI
= something new.

For most practitioners, AI is an add-on. For me, it's the natural extension of a workflow that was already unusually unified. Because I fully understand both design and development — not one or the other — I can direct AI agents with the precision of an expert in both disciplines simultaneously.

The result isn't just faster work. It's a fundamentally different kind of output: richer, more considered, more adaptive — produced at a pace and scale no traditional team structure can match.

Let's build something
AI-directed creative production I prompt, direct, and refine AI outputs the way a senior creative director would — because I understand what "correct" looks like on both sides of the brief.
Custom internal tooling Built a Node.js drag-and-drop system that puts a full component library into the hands of non-technical authors — AI meeting design systems meeting developer infrastructure.
Workflow automation & agents From briefing to QA to deployment, I build the agents that run my processes — and I build them for clients who need the same leverage.
Productized AI systems Tools and systems designed to be packaged, licensed, and sold — turning a workflow into a product and recurring revenue.
Technology

The stack.

Twenty-five years of tools, refined to what actually ships great products.

Core Languages
HTML5 CSS3 JavaScript PHP
Creative & Design
Adobe Photoshop Adobe Illustrator After Effects Figma Video Editing
React Next.js Node.js REST APIs
Platforms
WordPress Shopify Squarespace WooCommerce
AI & Emerging
OpenAI API Anthropic Claude AI Automation Prompt Engineering AI Agents
Selected work

The proof.

From enterprise campaign sites to brand identities — designed and built by the same hands.

LG SoundSuite
2023
LG SoundSuite
Web Development
LG xboom
2026
LG xboom
Web Development
North Penn Lacrosse
2024
North Penn Lacrosse
Logo Design
UPTNY
2020
UPTNY
Apparel Design
Carib Classics
2023
Carib Classics
Marketing Collateral
dj rahlo
2023
dj rahlo
Logo Design
Ridgefield Park Little League
2022
Ridgefield Park Little League
Logo Design
Ponle Saoco
2021
Ponle Saoco
Logo Design
SpoilKids
2021
SpoilKids
Logo Design
design by ralph
2020
design by ralph
Logo Design
Gall Supply
2017
Gall Supply
Logo Design
Levelz Recordings
2017
Levelz Recordings
Logo Design
Perfecto Events
2016
Perfecto Events
Logo Design
Dry Goods Co.
2016
Dry Goods Co.
Logo Design
Rush Motor Cycles
2014
Rush Motor Cycles
Logo Design
So Many Humans
2019
So Many Humans
Apparel Design
Para X Brand
2006
Para X Brand
Apparel Design
Para X Brand
2006
Para X Brand
Apparel Design
weediez
2020
weediez
Packaging + Marketing
New ERA
2018
New ERA
Packaging + Marketing
Career Arc

Built during every era.

Late 1990s — Internet Boom
Designed in Photoshop. Then built it in code.

Entered the industry at the ground floor of the commercial web — conceiving visual designs in Adobe Photoshop and Illustrator, then hand-coding every pixel into functioning websites from scratch. No separation between creator and builder. That loop has defined every project since.

2000s — The Professional Years
Full stack maturity across every platform

Grew into a seasoned full stack engineer while maintaining the designer's eye — mastering front-end craft, back-end architecture, CMS platforms, and e-commerce across agencies, publishing, and digital product work.

2010s — The Hybrid Advantage
Where tech meets design, officially

Became recognized as the rare practitioner who speaks fluent design and fluent code — handling still and video asset editing without the creative team, concepting and building in the same breath. The handoff gap others budget time for simply doesn't exist.

Present — Agency Lead & AI Era
Lead developer, toolmaker, AI architect

Currently Lead Developer and Development PM at a prominent marketing agency — building web components, authoring workflows, managing AWS and WPEngine infrastructure, and developing custom AI-powered internal tools. The same hybrid instinct, now operating at machine speed.

One call closes
the whole loop.

Design, development, and AI — in one engagement, with one point of contact, and none of the overhead. If you're ready to move faster and build smarter, let's talk.